About Us
KnoU Profiles (pronounced "Know-You Profiles") was founded to help empower individuals through self-knowledge, as a means to bring about greater world peace. The vehicle we’ve chosen to do this is a family of profoundly insightful reports that describe the all important areas of a person’s life. It’s only through greater self-awareness that one gains the ability to more fully manifest their true potential, enabling them to contribute their unique talents to the world. When one is living the life they were meant to, they will feel greater inner peace. And only when we, as individuals, are at peace with ourselves, can there ever be peace in the world.

As part of our company’s mission we want to help as many people as possible around the world to reach this goal—by making it easier to learn more about their unique personalities and their intimate relationships. To this end, we’ve decided to make the cost of our profiles as affordable as possible so people from all corners of the globe can access this vital information. We also feel that romantic relationships, which can be quite challenging, play a very important role in helping us to make deep, life enhancing changes. Only when we consciously try to make our relationships better, are we forced to learn more about ourselves, frequently resulting in significant personal growth that would not have happen any other way.

In order to reach our ambitious objectives, we invite other companies, social groups and organizations that share similar goals to partner with us. One way we’re doing this is by working with affiliates and non-profit organizations  through a generous and effective partnership program. If you would like more information, please email us and we’ll provide you with all the necessary details, and let you how you can offer the KnoU Profiles through your own website and marketing programs. Please provide your telephone number if you would like someone to call you.

The Founders
The inspiration for KnoUProfiles.com originated with Dr. Cheryl Malakoff, a psychologist with 30 years experience helping others to realize their full potential. Cheryl then enlisted the help of her husband, Larry Malakoff—an electronic engineer from UCLA and numerologist. The result is the website you’re visiting today.

We hope you enjoy your experience on our site and get great value from the KnoU Profiles. All reports were developed by Matthew Oliver Goodwin, a world renowned numerologist and author of “Numerology: The Complete Guide”. Matthew was a graduate of Massachusetts Institute of Technology (MIT) and worked as an architect for many years. Interestingly, he was introduced to numerology by an assistant that used to help him in hiring new employees at one of the architectural firms where he was a partner. Without him knowing it, she would give her evaluation of each new hire using numerology. He found that her comments—whether good or bad—pegged the individuals he’d employed. It was only after she left the firm that Matthew, who came to depend on her advice, found out what she was doing.

Matthew once commented that the only way he could have ever believed in numerology was to see it work for two years and never know what it was. After this experience, he delved into the study of this ancient science and became highly regarded in his new field. What made Matthew so unusual was his ability to bring his love of numbers, mathematics and scientific analysis to numerology. He also taught classes, gave thousands of private consultations and did advance research on the subject. A good deal of this research was incorporated into the KnoU Profiles, and is what makes them standout from other reports. Much love, research and effort went into the making of the KnoU Profiles. We hope you enjoy the reports as much as we did in creating them!

Cheryl Malakoff, Ph.D. is a graduate of United States International University. As a psychologist with 30 years teaching and clinical experience, she is dedicated to restoring the soul, mind, body health of her clients using pioneering healing systems. Cheryl has also taught advanced classes involving the Transformation Lessons, and is currently the Director of Wellness Through Awareness and in private practice. Recently her new book, Prelude, a true-to-life medical mystery that shatters the myth of death, has been published by Black Rose Writing.

Larry Malakoff graduated with a Masters Degree in Electronic Engineering from UCLA. After working 7 years as an electronic engineer, he co-founded Measurement, Systems and Controls, a computer manufacturing business. Shortly thereafter, he became the VP of Marketing and was responsible for all sales and marketing efforts. Later on, Larry worked side-by-side with Matthew Goodwin to create the software behind the KnoU Profiles. As a software programmer, professional numerologist and entrepreneur, he’s been responsible for keeping Matthew’s work alive and up to date. During the last 20 years, he’s also helped many individuals to better understand themselves using numerology.